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As with many predators, a Cougar may attack if cornered, if a fleeing human being stimulates its instinct to chase, or if a person "plays dead". Exaggerating the threat to the animal through intense eye contact, loud but calm shouting, and any other action to appear larger and more menacing, may make the animal retreat. Fighting back with sticks and rocks, or even bare hands, is often effective in spurring an attacking Cougar to disengage -- in wikipedia